Commercial activity and logistics
The purpose of training in the educational program
The purpose of the program is to form students’ economic thinking, comprehensive understanding of the problems of business and logistics, mastering the skills of their practical solution. Particular attention is paid to the study of modern methods and technologies for managing end-to-end integrated business processes related to product promotion and related flows from the moment of demand for products to the moment of meeting the need to improve the efficiency of the company.
Recipients of the Educational Programme
The program is aimed at applicants interested in gaining knowledge, skills and abilities to perform, make management decisions and solve optimization problems in logistics and business. The program will be interesting for those who plan to connect their professional future with business and logistics. One of the main aspects of the program is to provide knowledge in the study of modern approaches, methodological tools for evaluating and optimizing the efficiency of logistics systems, tools for enterprise development and ensuring its profitable operation in terms of commodity-money relations.
Training in the program provides the following amount of knowledge, skills and abilities, the ability to apply knowledge and form judgments:
• the issues of concept, strategy and tactics of commercial activity and logistics, principles and regularities of creation and movement of material flows are studied;
• the methodical tools of development and realization of tasks of commercial activity and logistics are mastered;
• skills of logistic thinking and development of offers on improvement of logistic systems and mechanisms of their functioning are formed;
• master the skills of assessing economic efficiency and the consequences of the implementation of logistics decisions;
• advanced strategies of logistics of product promotion, service logistics are studied;
• the basics of the logistic approach, which interprets the managed system in the form of material, information flows and service flows, are studied;
• transport support of commercial activity of systems is studied;
• knowledge of the psychology of consumer behavior and their involvement and retention as regular customers, management of their behavior is formed;
• creates a favorable ground for the practical realization of the opportunities and talents of each student.
The graduate is able to perform economic professional work in the field of business, rationalization of production, innovation and logistics. The graduate is prepared to work on managing the movement of material, information and financial flows; in consulting companies; at industrial enterprises, etc. Graduates can also hold positions of specialists in administrative activities, supply, sales, foreign economic activity.
Nowadays in Ukraine more and more companies need specialists in the field of commercial activity and logistics: analysts, marketers-economists, specialists in logistics, managers in foreign economic activity, etc. Today, specialists in logistics and commercial activities are among the top most popular professional industries. Graduates of the Department of Marketing work in various transport companies of Ukraine (LLC “First Logistics Company”, Company “Logistics”, LLC “UkrTransTrading” and others), in the Center for Transport Service “Liski”, Group of Logistics Companies “VN Group”, on industrial enterprises of various industries, trade companies, authorities, etc. Students during all years of study take part in International and All-Ukrainian economic competitions and festivals, taking prizes.