Українська

Disciplines of general and professional training

корпус 3, поверх 4, кабінет 410
Новини кафедри МКЕТ Співробітники кафедри МКЕТ

Field of study D – Business, Administration and Law

Specialty D5 – “Marketing”

The first (bachelor’s) level of higher education^

Educational program

“MARKETING”

 

 

Macroeconomics
Mіcroeconomics
Innovative investment strategy in transport marketing
Marketing of transport services and industrial enterprise
Marketing development of the market of transport services
Business rhetoric
Marketing pricing
Consumer behavior
Marketing research
Expenses on railway transport
Economic analysis of economic activity of transport systems
Systems of railway transport technology
Marketing planning
Philosophy
International business management
Econometrics
Higher and applied mathematics
Optimization methods and models
Informatics
Money and credit
Statistics
Finance
Introduction to the profession
Enterprise economy
Regional economy
Labor economy and social-labor relations
Foreign language
Physical education
Advertising creative
Political economy
Management
Marketing
History of Ukraine and Ukrainian culture
Ukrainian language (by professional direction)
History of railway transport
Marketing communications
Accounting
Marketing product policy
Marketing distribution policy
Language of education for social and everyday communication, 1st year
Language of education for social and everyday communication, 2nd year
Language of education for social and everyday communication, 3rd year
Language of education for social and everyday communication, 4th year
Educational practice
Production (marketing and economic) practice
Production practice (marketing practice)