Marketing is a tool for manipulating consciousness

The 21st century is considered a century of consumption. Everything around us is related to the purchase and consumption of goods and services. Have you asked yourself why you are buying so much? We answer – because there is such a profession that creates, identifies and manipulates your needs.

And this profession is called Marketer!

Marketers go deep into your heads to understand what you need for happiness. You are irritated and answered that you were independent of brands and advertising. Seriously? Take a look at your computer logo and now translate your look to your phone, then sneakers, t-shirt, jeans, deodorant. Continue? All logos in front of you are the work of the Marketer. The importance of marketing is enormous in our time. It is only necessary to say that every third employee of a company in West is a marketer.
It is undoubtedly the most modern profession and will be the most modern for a couple of centuries. Are you ready to become a manipulator of someone else’s needs?

Marketing professionals can be roughly divided into two categories – analysts and creatives. Analysts monitor (study, analyze) the market (consumers and manufacturers), identify needs, and then outsource their analytics to creatives. Creators, based on the data obtained from analysts, develop: product, price, sales and product promotion. Promotion is advertising, PR, sales promotion, personal sales and many, many more tools. You may know them, share in the lecture audience of our Department.
Copywriters, brand and PR-managers, sales managers, merchandisers, trade-marketers, specialists in advertising and PR work in the field of marketing.

The work of marketers, PRs, or advertisers is hard to call boring. They need to meet new people constantly, process huge amounts of information, present themselves at various events and offer non-standard solutions to business problems.

Don’t listen when they say that marketing is an evil empire. Successful people are always jealous. Technology is developing, new products and services are emerging, industries and markets are changing due to marketing.

By the way, the cure for death will also come through marketing. Humanity has such a need!
We love Marketing very much and take pride in our profession. We will prove to you that Marketing is worthy. In return, he pays very generously, we assure you.