Department of marketing, commercial activity and economic theory
The history of the Department dates back to 1991, when the Department of Transport Marketing was established. In 2014, it was renamed the Department of Marketing, and since 2021, following the merger of two departments, it has operated as the Department of Marketing, Commercial Activity and Economic Theory.
Today, the Department is one of the leading academic units of the Ukrainian State University of Railway Transport. It offers educational programmes in specialty D5 “Marketing”, provides teaching for students across all faculties of the University and the Educational and Scientific Centre for Humanities, and combines a strong foundation in economics with contemporary business practices and modern marketing approaches.
The mission of the Department is to educate a new generation of competitive professionals capable of working effectively in the digital economy, making strategic managerial decisions, and applying modern marketing tools. The educational process is designed to develop professional competencies in marketing, commercial activity, branding, advertising, public relations, digital communications, and transport marketing.
Today, marketing is one of the most dynamic fields of the modern economy, combining analytics, creativity, digital technologies, and business strategy. The demand for marketing professionals continues to grow steadily, and the Department’s graduates successfully build careers in leading Ukrainian and international companies, digital communications, consulting, and entrepreneurship.
The Department combines long-standing academic traditions with innovative teaching approaches, enabling students to acquire in-depth knowledge, practical skills, and the confidence needed for a successful professional career.
The Department of Marketing, commercial activity and economic theory offers:
bachelor’s degree:
specialty D5 Marketing for the following educational programs:
master`s degree:
specialty D5 Marketing for the following educational program:
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