Research work of the department

The department is constantly expanding its research activities. The main directions are the development of the issues of organization of marketing activity on the railway transport; development of measures for improvement of service of cargo owners and passengers; exploiting the competitive advantages of railway transport; organization of advertising activities on railways; organizational and methodological aspects of railway tourism implementation. The teachers of the department  have developed and implemented three scientific topics. The customer was The State Administration of Railway Transport of Ukraine “Ukrzaliznytsia”. They have been related to marketing studies of the market of transport services in the transportation of goods and passengers.

The main scientific achievements of the department:

– Four candidates of economic sciences were trained (associate professor Gromova O.V., associate professor Sivolovskaya O.V., associate professor Shalya O.G., associate professor Dergousova A.O. );

– Teachers and postgraduate students have prepared and published more than 400 scientific articles and abstracts at International and Ukrainian scientific and practical conferences;

– The works of 22 students were awarded diplomas for participation in city, regional and Ukrainian student work contests;

– Students take part in the Ukrainian Student Olympiad in Marketing at the Kyiv National University of Trade and Economics.

The Kharkov Student Advertising Festival is held annually by the department. It is attended by students of schools and students of Ukrainian educational institutions. Participants submit their creative work in nominations for video advertising, outdoor advertising, print advertising and presentation of an advertising project.