The purpose of the Center is to form the image of the University in the eyes of the public as an innovative educational institution – a leader in the field of educational services in Kharkiv region and Ukraine by highlighting the features of its functioning, expanding the share of the educational market, forming partnerships with organizations, enterprises, educational institutions, public organizations of Ukraine and other countries of the world, strengthening the loyalty to the University brand of applicants and their parents, employers and business representatives, public authorities.

The main tasks of the center are :

  • development of the University brand;
  • development and strengthening of the corporate culture of the University;
    coordination of career guidance work;
  • support of the activities of the Admission Committee.
  • implementation of the University’s strategy and policy in the field of public relations, organization and control over its implementation;
    holding mass and local events;
  • information support of activities for the development, formation and maintenance of the University image;
  • organization of cooperation with public organizations, other educational institutions, enterprises, local and regional administration, etc;
  • information support of scientific, educational, educational and cultural events that take place at the University.