Oksana Chebanova

Position: Associate Professor

Science degree, academic title: PhD of Economics, Associate Professor

Year of birth: 1983

Education:

In 2006, graduated from the Ukrainian State Academy of Railway Transport (Kharkiv) with a degree in Accounting and Auditing, obtaining the qualification of Master of Economics.
In 2011, was awarded the academic degree of PhD in Economics in the specialty 08.00.03 – Economics and Management of the National Economy (dissertation topic: “Development of the Socio-Economic Potential of the Railway Complex”).
In 2017, was awarded the academic title of Associate Professor of the Department of Marketing.

Professional Development and Advanced Training:
2026 — International Academic Internship “Modern Teacher 4.0: Implementation of Flexible Teaching Methods, Digital Ecosystems, and Online and Hybrid Learning Formats” (Higher School of Social and Economic Studies in Przeworsk, Poland), 6 ECTS credits (180 hours).
2026 — Professional development course “Designing Electronic Educational Resources” (State Institution “Scientific and Methodological Center for Higher and Professional Pre-Higher Education”).
2026 — Webinar “Student Care and Inclusivity: Experience of UK Universities” (State Institution “Scientific and Methodological Center for Higher and Professional Pre-Higher Education”, Ukrainian Marketing Association).
2026 — Online course “AI for Business” (Google, Ministry of Economy of Ukraine, Edera).
2025 — Course “Marketing PRO: A Practical Approach through Case Studies” (Ukrainian Marketing Association), 120 hours, 4 ECTS credits.
2025 — Course “Artificial Intelligence in Education: From Tools to Innovation” (Institute of Education Content Modernization and Sustainable Development Agency), 15 hours, 0.5 ECTS credits.
2023 — Course “Digital Marketing Specialist” (Genius Space), 120 hours, 4 ECTS credits.
2016 — International Internship “Banking Systems in EU Countries and Development Trends of Banking Services” (Consilium Sp. z o.o., Warsaw, Poland).
2007 — Professional training program, Professional Financial Manager Certificate (Institute of Professional Financial Managers (IPFM), London, United Kingdom).
2007 — EBC*L Level A (European Business Competence Licence) — European Certificate of Business Competence (Vienna, Austria).
2006 — Diploma in International Standards of Financial Reporting (Institute of Professional Financial Managers (IPFM), London, United Kingdom).

Scientific activity direction:

Research interests are focused on issues related to economics and management of the national economy, business economics, marketing, digital transformation of business, and higher education.

Main research areas include:
– marketing strategies in the modern economy, including digital marketing, inclusive pricing, and ESG approaches to corporate responsibility;
– financial management, controlling, and business planning;
– application of artificial intelligence in business processes and educational environments;
– digitalization of higher education and the design of electronic educational resources;
– state regulation of pricing under martial law and European integration processes.

Member of the Ukrainian Marketing Association.

Author:

Author of more than 100 scientific works. Including: 70 scientific and 42 teaching-methodical ones, 2 teaching aids with the seal of the Ministry of Education and Science of Ukraine.

Awards and diplomas:

Rewards:
Professional Financial Manager Diploma (IPFM, London, UK, 2006)
European Business Competency Certificate (EBC * L, Vienna, Austria, 2007)

Featured publications:

1. Improvement of the concept of the image of the enterprise for the account of social-ecological public effects // A. Dergousova, O. Chebanova, Yu. Elagin / International Jurnal of Engineering and Technology, 7 (4.3)/ – 2018. – p. 409-413.
2. Імідж як складова формування конкурентоспроможності підприємства /Дергоусова  A.О.,Єлагін Ю.В.,Чебанова O.П. // Міжнародна науково-технічна конференція «Технології та інфраструктура транспорту», Харків, 14 – 16 травня 2018 р.: Тези доповідей. – Харків: УкрДУЗТ, 2018. – С. 390-391.
3. Гнучкі методи управління проектами, як інструмент керування / Чебанова О.П.  // Вісник ХНАУ ім. В.В. Докучаєва: Серія „Економічні науки”. – 2019.– № 4 (ч.2).  – С. 63 – 72.
4. Вплив інтерфейсу на конверсію сайту /Чебанова О.П.  // Вісник ХНАУ ім. В.В. Докучаєва: Серія „Економічні науки”. – 2021.– № 1.  – С. 140 – 153.
5. Стратегія брендування: вибір та позиціонування бренду в конкурентному середовищі України / Чебанова О.П.  // Матеріали Міжнародної науково-практичної конференції «Бренд-комунікації: проблеми та рішення»
   (25 травня 2023 р.). – http://journ.univ.kiev.ua/nauka1/archives/3794
6. Використання технологій машинного навчання для оптимізації логістики / Чебанова О.П.? Волохов В.А.  / Інформуючи-керуючі системи . – Харків: УкрДУЗТ, 2023.

The main subjects that teaches are: