Employees of the department M

Zorina O. is a member of the specialized academic council D 64.820.05 of the Ukrainian State University of Railway Transport. She actively cooperates with marketing experts at national and international levels. She is a permanent member of the Ukrainian Marketing Association and Club of Heads of Marketing Departments.

Zorina Olena is a specialist in: improving the efficiency of railways in Ukraine; strategic rail marketing; development of railway information systems. In recent years, she has been working on the principles of building the organizational structure of marketing activities in railway transport, the issues of innovation-investment strategy in transport marketing, the development of the theory of economic evaluation of marketing projects and business plans.

Author of more than 156 scientific materials. She prepared and published 124 scientific works and 32 educational-methodical ones, including 73 in specialized publications, 2 monographs and 5 textbooks approved by the Ministry of Education and Science. Co-author of 11 copyright certificates and patents.

In 1999 graduated from Kharkiv State Academy of Railway Transport with a degree in transport management. In 2008 the degree of Ph.D. was awarded in the specialty 08.00.04 – “Economics and enterprise management (by type of economic activity)”, diploma number ДК № 046868.

Scope of scientific interests: improvement of pricing for freight rail.

Author of 62 scientific publications and teaching materials. V. Volokhov wrote, edited and published more than 50 scientific methodological and study works.

In 2004 graduated from Kharkiv State Academy of Railway Transport with a degree in Marketing. In 2012 defended her Ph.D. thesis from the specialized academic council D 64.820.05 of the Ukrainian State Academy of Railway Transport, specialty 08.00.04 – “Economics and Management of Enterprises” on the topic “Formation of the strategy of railway tourism development”. In 2013 was conferred the academic status of docent (associate professor).

Scope of scientific interests: strategic development of railway enterprises; development of additional services in the field of passenger transportation; ways to increase the competitiveness of passenger rail transportation; organization of marketing activities at the enterprises of tourist infrastructure; development of marketing activities at the enterprise; modern PR-technologies; brand management; formation of the company’s image; development of communication strategies at enterprises of different ownership.

Author of 100 scientific publications and teaching materials. A. Derhousova wrote, edited and published more than 60 scientific and 15 educational-methodical study works, 3 textbooks approved by the Ministry of Education and Science.

In 2008 graduated from Ukrainian State Academy of Railway Transport with a degree in management of organizations. In 2008 she entered graduate school.

Scope of scientific interests: freight transportation by rail; improving the operational work of railway transport; marketing research of the transport services market; advertising activity; marketing logistics.

Author of 28 scientific publications and teaching materials. O. Mkrtychyan wrote, edited and published more than 15 scientific and 12 educational-methodical study works, 1 textbook approved by the Ministry of Education and Science.

In 2007 graduated from Ukrainian State Academy of Railway Transport with a degree in management of foreign economic activity. In 2011 defended her Ph.D. thesis from the specialized academic council D 64.820.05 of the Ukrainian State Academy of Railway Transport, specialty 08.00.03 – “Economy and Management of National Economy”.

Scope of scientific interests: railway marketing activities; ways to ensure the competitiveness of domestic enterprises in a market economy; organizational- economic mechanisms of structural adjustment at enterprises.

Author of 48 scientific publications and teaching materials. T. Neskuba wrote, edited and published more than 32 scientific and 8 educational-methodical study works.

In 1999 graduated from Kharkiv State Academy of Railway Transport with a degree in transport marketing. In 2005 defended her Ph.D. thesis from the specialized academic council D 64.820.05 of the Ukrainian State Academy of Railway Transport, specialty 08.00.04 – “Economics and Management of Enterprises” on the topic “Development of system model of innovative evolution of industrial enterprise”. In 2008 was conferred the academic status of docent (associate professor).

Scope of scientific interests: specialist in marketing, quality management of transport service for consumers of rail transport – passengers and cargo owners.

Author of 86 scientific publications and teaching materials. O. Sivolovska wrote, edited and published more than 66 scientific and 20 educational-methodical study works, 5 textbooks, 4 of them approved by the Ministry of Education and Science.

In 2011 defended dissertation from specialty 08.00.03 – “Economy and Management of National Economy” on the topic: “Development of socio-economic potential of the railway complex”.

Scope of scientific interests: improvement of the sphere of additional services in the field of passenger transportation at transport enterprises; using of competitive advantages at the Railway and enterprises of different ownership; working of practical recommendations on ways of development of socio-economic potential of the railway complex in Ukraine.

Author of 48 scientific publications and teaching materials. O. Chebanova wrote, edited and published more than 38 scientific methodological and study works.

Head of the center of public relations and PR of UkrSURT

Direction of scientific activity: Enterprise development management, national economy management strategy, personnel management and HR-management, digital-marketing, SMM, creation of small and medium-sized business brands.

Author of more than 30 scientific works and educational and methodological developments.