Alla Derhousova

Position: Associate Professor, Deputy Dean of the Faculty of Economics in external form of education and education work

Science degree, academic title: Ph.D. of economic, Associate Professor

Year of birth: 1980

Education:

In 2004, graduated from Kharkiv State Academy of Railway Transport (KhSART) with a degree in Marketing and obtained the qualification of Master of Economics.
PhD in Economics since 2012. Defended the PhD dissertation at the Specialized Academic Council D 64.820.05 of the Ukrainian State Academy of Railway Transport in the specialty 08.00.04 – Economics and Management of Enterprises on the topic: “Formation of the Railway Tourism Development Strategy”.
Awarded an Honorary Certificate for significant contribution to the training and education of highly qualified specialists for the railway transport sector of Ukraine, active scientific and public activities, high professionalism, and on the occasion of the professional holiday – Railway Workers’ Day.
Associate Professor since 2013.

Completed a series of trainings at LIFECELL DIGITAL ACADEMY and received a certificate dated December 16, 2021.
Completed the course “Google Digital Tools for Education” (advanced level) and received a certificate dated August 22, 2022.
Completed the online course “AI Fundamentals” by Google and received a certificate dated June 7, 2026.

Scientific activity direction:

Alla Dergousova is a specialist in marketing and marketing communications whose research activity focuses on consumer behavior, digital marketing, transport services marketing, the development of customer-oriented approaches, and enhancing enterprise competitiveness.

Research areas and scientific interests include:
– digital marketing and marketing communications in the context of digital transformation;
– consumer behavior, psychological mechanisms influencing consumer decision-making, and dopamine marketing;
– brand management, social media marketing, and consumer loyalty formation;
– marketing innovations, digital tools, and assessment of marketing performance effectiveness;
– transport services marketing and the development of supplementary services in passenger transportation;
– formation of corporate image, competitiveness, and customer-oriented approaches in enterprise activities.

Author:

Author of 120 scientific publications and teaching materials. A. Derhousova wrote, edited and published more than 100 scientific and 25 educational-methodical study works, 3 textbooks approved by the Ministry of Education and Science.

Awards and diplomas:

Awarded two Honorary Certificates for significant contribution to the training and education of highly qualified specialists for the railway transport sector of Ukraine, active scientific and public activities, high professionalism, and on the occasion of the professional holiday – Railway Workers’ Day.
Awarded an Honorary Certificate by the Head of Southern Railway for a significant personal contribution to the development of railway transport, training specialists for the railway industry, high professionalism, dedicated work, and on the occasion of the 85th anniversary of the establishment of the Ukrainian State University of Railway Transport.

Featured publications:

1. Improvement of the concept of the image of the enterprise for the account of social-ecological public effects // A. Dergousova, O. Chebanova, Yu. Elagin / International Jurnal of Engineering and Technology, 7 (4.3)/ – 2018. – p. 409-413.
2. Шляхи покращення комунікаційної політики підприємства // А.О. Дергоусова, К.І. Белевцова / Міжнародний науковий журнал «Інтернаука», 2018. – № 19 (59).
3. Розробка маркетингових заходів просування продукції підприємства / А.О. Дергоусова, О.А. Жила // Міжнародний науковий журнал “Інтернаука”. – 2019/10. – №14.
4. Формування стратегії комунікації для закладу вищої освіти / А.О. Дергоусова, Є.В. Романович // Міжнародний науковий журнал “Інтернаука”. Серія: Економічні науки. – 2019/10. – №10 (30).
5. Дергоусова А. О., Сиволовська О. В., Мкртичьян О. М. Формування стратегії бренд-менеджменту в сфері освітніх послуг. Ефективна економіка. 2022. № 2.
6. Дергоусова А.О. Дослідження феномену нативної реклами у сучасному медіапросторі / Вісник економіки транспорту і промисловості. – 2022/3. – №80. – С. 179-186.
7. Foreign experience of business process digitalization in local governments / Alla Derhousova, Olena Druhova // Global Scientific Trends: Economics and Public Administration. – 4/2023. – P. 92-109.
8. Дергоусова , А., Токарева , В., & Панасюк, І. (2024). КЛІЄНТООРІЄНТОВАНИЙ МАРКЕТИНГ В УМОВАХ ЦИФРОВІЗАЦІЇ ЕКОНОМІКИ. Економіка та суспільство, (62).
9. Зоріна О. І., Сиволовська О. В., Дергоусова А. О., Мкртичьян О. М. Методи та алгоритми управління маркетингом інтелектуальних транспортних систем в умовах складного ризикового середовища // Міжнародний науковий журнал “Інтернаука”. Серія: “Економічні науки”. – 2025. – № 7. https://doi.org/10.25313/2520-2294-2025-7-11168
10. Дергоусова А.О. Дофаміновий маркетинг як інструмент стимулювання імпульсної споживчої поведінки у digital-середовищі. Ефективна економіка. 2026. №5. DOI: https://doi.org/10.32702/2307-2105.2026.5.119

The main subjects that teaches are: