Olena Sivolovska

Position: Associate Professor

Science degree, academic title: PhD of Economics, Associate Professor

Year of birth: 1978

Education:

In 1999 graduated from Kharkiv State Academy of Railway Transport with a degree in transport marketing. In 2005 defended her Ph.D. thesis from the specialized academic council D 64.820.05 of the Ukrainian State Academy of Railway Transport, specialty 08.00.04 – “Economics and Management of Enterprises” on the topic “Development of system model of innovative evolution of industrial enterprise”. In 2008 was conferred the academic status of docent (associate professor).

Scientific activity direction:

Scope of scientific interests: specialist in marketing, quality management of transport service for consumers of rail transport – passengers and cargo owners.

Author:

Аuthor of more than 120 scientific works: within the framework of scientific and educational-methodical work, more than 90 scientific and 31 educational-methodical ones, 1 monograph, 12 teaching aids with the seal of the Ministry of Education and Science of Ukraine have been published and prepared for publication.

Awards and diplomas:

Nominal scholarship of Kharkiv Regional State Administration. M. Tugan-Baranovsky (Economics) (2007)
Diploma of honor on the occasion of the professional holiday of the Railways Day for joint work, high contribution to the training of qualified personnel for railway transport, high professionalism.
Diploma for significant achievements in science.
.

Featured publications:

1. Використання ambient-маркетингу як сучасної технології маркетингових комунікацій в українському медіа просторі [Електронний ресурс] // Зоріна О.І., Сиволовська О.В. / Ефективна економіка – №1. – 2018.
2. Застосування концепцій маркетингу навколишнього середовища для підвищення ефективності діяльності підприємства / О.В. Сиволовська, Є.М. Чередниченко // Вісник економіки транспорту і промисловості. – 2019. – №68.
3. Olena Syvolovska, Tetiana Neskuba, Olena Aleksandrova and Olena Mkrtychyan Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex // SHS Web of Conferences 67, 04013 (2019)
4. Дергоусова А. О., Сиволовська О. В., Мкртичьян О. М. Формування стратегії бренд-менеджменту в сфері освітніх послуг. Ефективна економіка. 2022. № 2.
5. Oksana Mazurova; Illia Syvolovskyi; Olena Syvolovska NOSQL DATABASE LOGIC DESIGN METHODS FOR MONGODB AND NEO4J Innovative Technologies andScientificSolutionsforIndustries 2022-06-30// Journalarticle DOI: 10.30837/ ITSSI.2022.20.052
6. Olena Syvolovska, Yuriy Kalabukhin, Serhiy Hubar, Galina Cherneva. Justification of the need to develop an effective mobile application for personal financial accounting. Mechanics Transport Communications. 2023 // Journal article № 2344 Vol. 21, no. 1.
7. Сиволовська О.В., Сиволовський І.М. Особливості побудови ефективних маркетингових комунікацій за допомогою блогосфери (Influencer marketing)//Вісник економіки транспорту і промисловості. 2023. №81-82
8. O.Komar, V. Kozlovskyi, O. Syvolovska, O. Veklych and other. Аnalysis of wireless communication protocols for enhancing the effectiveness of smart radio metering functionality. Eastern-European Journal of Enterprise Technologies, Vol. 1 (14 (127)). – 2024. –– P. 22-33.(Scopus – 2024).
9. Cherneva Galina, Syvolovska Olena, Komar Oleksii. Development of an integrated method of generation of ensembles of complex signals with optimized parameters of mutual correlation of pseudo-random sequences. Mechanics Transport Communications, № 2531. – 2024/8, ISSN 1312-3823 (print), ISSN 2367-6620 (online).

The main subjects that teaches are: